Hello everyone! I’m Alex, the sales manager of Apple Tree Animation Company. Our company mainly deals with lottery redemption machines and gift machines. Today I would like to share with you some factors to consider when choosing a location for a lottery redemption machine. I hope it will be helpful to you.

A lottery redemption machine is a coin-operated game machine where players win tickets by playing games and then redeem the tickets for prizes. Choosing the right location is crucial to increasing the profitability of a lottery redemption machine. Here are some factors to consider:

1. Foot Traffic

Foot traffic is the primary factor to consider when choosing a location for a lottery redemption machine. According to our market research, a 10% increase in foot traffic can lead to a 5% increase in the revenue of a lottery redemption machine. Therefore, it is recommended to place the lottery redemption machine in places with high foot traffic, such as:

• Shopping malls: According to statistics, the average daily foot traffic in shopping malls can reach 10,000 people on weekends.
• Supermarkets: Supermarkets have relatively stable customer traffic, making them a good choice for placing lottery redemption machines.
• Amusement parks: Amusement parks are places where children and teenagers gather, making them suitable for placing lottery redemption machines.
• Cinemas: The foot traffic in cinemas will increase significantly during the movie release period, making it a good opportunity to place lottery redemption machines.
• Streets and other areas with high foot traffic: For example, pedestrian streets and subway stations with high foot traffic are also ideal places to place lottery redemption machines.

2. Target Audience

People of different ages, genders, and income levels may have different interests in lottery redemption machines. Therefore, when choosing a location, it is necessary to consider the characteristics of the target audience. For example:

• If the target audience is young people, you can place the lottery redemption machine near schools or game halls. According to a survey, 80% of young people like to play lottery redemption machines.
• If the target audience is families, you can place the lottery redemption machine near the children’s play area in a shopping mall or supermarket.
• If the target audience is high-income people, you can place the lottery redemption machine near a high-end shopping mall or office building.

3. Competitive Landscape

Before choosing a location, you need to understand the competitive landscape in the area. If there are already many lottery redemption machines nearby, you need to carefully consider whether to place another one. Lottery redemption machines are like money trees, but if you plant too many trees too close together, they will compete for sunlight and nutrients, eventually leading to none of them thriving. Therefore, when choosing a location for a lottery redemption machine, you need to consider the competitive landscape within a 5-kilometer radius to avoid over-competition leading to a decrease in revenue.

4. Site Conditions

The lottery redemption machine needs to be placed on a flat, dry surface and ensure there are enough power sockets. In addition, you also need to consider whether the surrounding environment is safe and whether there is sufficient lighting.

5. Cost

Venue rent is an important cost factor to consider when placing a lottery redemption machine. Before choosing a location, you need to conduct a cost budget to ensure that the profit can cover the cost.

We once provided site assessment services for a client. This client’s target audience was young people, and they wanted to place a lottery redemption machine in the city center. After analysis, we recommended that they place the lottery redemption machine near the children’s play area in a large shopping mall. In the end, the client’s lottery redemption machine was very profitable, with a monthly income of over $10,000.

Choosing the right location is a critical factor for the success of a lottery redemption machine operation. When choosing a location, you need to comprehensively consider factors such as foot traffic, target audience, competitive landscape, site conditions, and cost.

If you would like to learn more about lottery redemption machines, please feel free to contact us. We provide free site assessment services to help you choose the best location.

I hope this article can help you choose the right location for your lottery redemption machine.